Client: Access Lighting
Project: Create New Look Ads
Request: Create a new, fresh look that will better show the product.
Direction:
Create layouts for ads of various sizes
Choose from five new products to showcase
Search and select application images to pair with product
Use studio product images to place in application images
You have full creative freedom
My Goal:
Design:
Frame studio image to look large and void of distractions
Create application environments that showcase the lighting fixture
Application environments should have minimal elements like a gallery
Layout needs become identifiable in the industry and markets
Layout needs to be flexible to show products with various style options
No single brand color but use solid color to accent application images
