Arsenal Off-Road

Tasked with creating branding for an off-road wheel line, I developed the logo, wordmark, and wheel prototypes for Arsenal Off-Road. As the project progressed, I also created ads, catalogs, and POP comps. The brand concept centered on an aggressive, bold military style, which influenced ad designs and led to considerations for additional products and apparel. Fun details, like using rocket, grenade, and bullet imagery for catalog elements, added to the brand’s character. This was one of the most enjoyable projects to work on early in my creative career as it was total freedom to design. From coming up with the name to creating the look, feel and messaging, I was able to see in myself a creative that could produce a complete brand for market.

Below shows various pages of the branding proposal as well as additional vector graphics.