TSW Big Book 2017

Challenge: Each year, I was to provide a fresh look for the same content of one large showcase wheel image and smaller standard angle wheel images for each finish. Greater the challenge to keep a clinical layout but with flexibility to handle the differences in content between wheels. These differences included, number of wheel finishes and differences between the length and volume of multiple groups of spec data. In 2017 we added vehicle images to wheel layouts, but only for those wheels the clients had images for.

Design: Adding vehicles images in 2017BB guided the layout to have the wheel images within boxes. This also was a departure on how wheel images were shown in the 2016BB, therefore provided a fresh look in the layout. Each page would maintain the consistency of one large showcase wheel images with a row below for the remaining wheel finish images and vehicle content. Both rows would share the same width. The bottom row would need to handle at least one standard angle wheel image with a max of three wheels of the same size with in their own box, each being the same size box. At times a vehicle image would need to be include.

One solution was to have the client soften their requirement that there be a standard image of each finish and allow the showcase image finish not be be repeated with a standard image below. The rule would be: if there were more than three finish options per wheel; or more than one finish per wheel when a there was a vehicle image; the showcase image would suffice as the sole example of that finish. Vehicle images supplied for wheel styles that had more than three finishes would not be place on the wheel style page but in other sections of the book.

Below shows various pages and how the varying degrees of content was handled to maintain the clean and consistent look and feel the client desired.